To satisfy legislation all diesel cars with SCR must always have AdBlue in the dedicated AdBlue tank – from the first fill at the assembly line, to the refills the driver must administer throughout the cars life. This will represent a significant business opportunity for the value chain stakeholders.
As a Retailer of car parts/accessories, or part of an Aftermarket Care OEM programme, AdBlue offers a significant new customer opportunity. Reassuring drivers that AdBlue is available should they be considering to purchase an SCR vehicle, reminding drivers that they should top up with AdBlue; or, indeed, offering to top up for them.
Re-packaging companies can also benefit from the new market that is developing, and Yara can supply bulk solutions and dispensing equipment for this sector to repack into branded or own brand retail packages.