For Yara, traceability is a key part of each and every product and is an important factor in providing reassurance on product quality. At Yara, we produce our own fertiliser products, made with carefully sourced, high-quality raw materials to ensure that the product is of the highest standard. This means we know exactly what is going into each bag, can or box of fertiliser. We continually carry out tests of our own products to validate this.
Being able to trace each product back to where it was produced is vital for a number of reasons. For one if there happens to be any issues with a particular product then it is easy to trace it back through its journey to find out where the problem occurred. Having the ability to track a product in this manner gives you the reassurance that you can trust the product. A further reason for the increasing importance of traceability is the ability to calculate the carbon footprint of your crop, a topic companies and consumers alike, are becoming more interested in.